Over So PR

SOPR-Logo-round-fullblack_KleinPublic relations & marketing are the main ingredients of So PR. And we happen to have the secret recipe to turn these ingredients into something amazing.

With our own team of specialists – long term experts in the field of public relations & marketing – and our own design studio, we can make just about anything hip, hot & happening.


Founded in 2005 by renown public relations expert & free-lance journalist Odette Schoonenberg and beauty coach, t.v.- personality & media specialist Thijs Willekes, So PR originally started as a boutique fashion and beauty publicity agency . Due to their strong relationships with both media and celebrities, Schoonenberg & Willekes soon knew that their company was bound to become a tremendous success.

With creativity, originality and the unstoppable strive for perfection deep within their DNA, ‘So’ soon became a name to know. And while the company started growing by the day, its founders made sure to keep their intended key- features in mind: ‘So’ should stand for a warm welcome, a company that truly listens to both media and partners, and above all remain highly personal.

Yet times have changed and since that sunny day in 2005, So PR has branched out into an allround fashion-, beauty- and lifestyle p.r.-agency, with an over 750m2 showroom. Our team of experts in the field of PR consists of our lovely showroom-managers Chelsey Gerearts & Bradley Miles our five Senior PR-managers Laura Disco, Tjitske VerraArjen van Kesteren & Yasmin Dikkeboom, Creative Brand manager Sunny Jansen and last, but certainly not least, our graphic designer Mignon van Oort.